The developers choosing their tools
are not reading your blog posts.
They're building.
The Build Club produces hands-on AI coding labs in 20 cities across 4 continents.
Every month, the developers shaping the next generation of software tooling gather in a room — and build. Your product is either in their hands, or it isn't.
Our Build Club format - Three hours. One rule. Everyone builds.
Build Club Labs are not talks. Not panels. Not networking drinks with laptops closed.
Every attendee opens an editor, picks a project, and ships something real with our partner AI coding tools before the night ends.
The format is identical in every city: Five partner spotlights. A live demo of what's new and how to use our partner tools. Ninety minutes of hands-on building. A showcase of the best projects.
Event Agenda
- 18:00Welcome
- 18:15Partner Spotlights
- 18:30Partner coding Tools — What's New, How to use
- 19:00Hands-On Lab
- 20:30Demo Showcase and feedback sesh
Curated list of attendees of technical founders and developers.
Hands-on use of the partner tools & troubleshooting
Community follow up
Our Tour
The Build Club Tour runs September 2026 through July 2027 hosting events in 20 cities across 4 continents. Curated list of attendees capped at 80 developers/ technical founders per city.
Expansion cities available on partner request: Dubai, Lagos, Nairobi, Tel Aviv, Warsaw, Copenhagen, Madrid, Kuala Lumpur, Ho Chi Minh City, Barcelona, Vienna, Vancouver, Buenos Aires, Cairo.
Become a Partner -A year-long presence in the rooms where new dev tools adoption decisions get made.
Open Circuit Media is a developer media platform helping dev tools providers reach new markets across 20 cities in 4 continents.
The Build Club events are one channel. Newsletter, video, social, and community are the others. Partners don't just sponsor an evening — they invest in twelve months of continuous presence across every channel, in every city, with full category exclusivity.
What's included?
1.Hands-on product integration
Your tool is woven into the build challenge. Developers don't watch a demo — they use your product to ship a working project in ninety minutes. Every Build Club is a conversion event.
2.Twelve months of reach
Events, recap videos, newsletter features, social content. Your brand appears consistently across all channels — not once at a booth over the weekend, but content and events during a whole year.
3.Category exclusivity
One partner per vertical. Technical founders / developers get exposed only to your tool in your vertical. No competitor can sponsor the tour in your category.
4.Global coverage, zero logistics
You provide a logo, a five-minute talk track, and optionally a product integration. We produce 20 events on four continents. You show up in Tokyo and São Paulo without booking a flight.
5.Verified developer data
Full registration data from every guest in every city — name, role, company, email — with attendee consent. These are 1,600 curated technical founders and developers who chose to build with your tool.
Partnership Tiers
We have 1 Key Partner spot and 5 Vertical Partner spots available for the full 2026-2027 tour across all 20 cities, one year, every channel. Each partnership is an annual commitment with full exclusivity in your vertical. You're not sponsoring an event. You're locking in a year of presence across four continents.
Key partner
Co-branded tour. The Build Club x [your brand]
Opening position at every event and main product integration into the build challenge.
Logo hero placement across website, newsletter, and all video content.
Full exclusivity in your vertical.
Custom quarterly content co-produced with our team.
All raw footage and content from the events.
Attendee data across all cities.
Quarterly executive briefing with adoption insights.
First right of refusal for Year 2.
Vertical partner
Full exclusivity in your vertical.
Logo and presence across all 20 cities and every content channel.
Product integration into build challenges.
Attendee data across all cities.
How's the tour different from sf events/conferences?
The same 200 people attend every SF meetup.
Our Build Club reaches new developers every event who have never seen your product in person.
Your don't compete against the other dev tools.
Here, you own your category — no one else in your vertical. Full spotlight in cities you can reach first.
Attendees don't walk past your banner in an event.
They use your product to build something real. That's a trial conversion, that's new users.
About us
Founded by Sophie Defauw / Serial entrepreneur & digital nomad
She founded companies across the USA, Latam and EU, ranging from B2B SAAS, Hardware and biotech. She's a published author in Biomechanics and Philosophy. Has 3 patents pending. Winner of Elon Musk's Not-a-Boring Competition and several international hackathons.
Studied in 3 countries, including at the Technical University of Munich, where she did research on anthropology & behavioral cues of founders and developers.
She has been digital nomad for the past 3 years (over 60 countries) and is embedded in the developer and founder networks across every city the tour covers.
Sophie has organized hacker houses in Mexico and San Francisco, as well as hackathons, makeathons, and founder events across Europe and the Americas.
She has spoken at more than 50 events across 3 continents, including stages of 7,000+ people, at institutions such UC Berkeley, Imperial, Technical University of Munich and Google.
She is a member/alumni of founders and developer communities such as Sigma Squared, South Park Commons, Eurotech, TUM AI, START, Founders inc, Entrepreneur First.
She speaks 6 languages (English, Spanish, French, Italian, Portuguese, German).
Ex-pro windsurfer world-ranked 48th, 4th in North America. Current national team XC skier.
The Build Club is operationally lean by design: our founder is on the ground in every event.
